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1. Definision of Advertisement
Advertisement is a text that aims to announce something to appeal to many people and for a product to be well known in all circles of society in the form of a means of communication with users of a product or service. Ads are paid by the people who send them and are meant to notify or influence the people who receive the messages.
Advertisement is always present, though people may not be aware of it. In today's world, advertising uses every possible medium to get past its message. This is through television, print (newspapers, magazines, journals etc.), radio, broadcast, internet, direct sales, hoardings, mailers, contests, sponsors, posters, clothing, events, colors, sounds, visuals and even people (endorsements ).
2. Destination Advertisement (Advertising)
To invite the listener or reader to buy or use the goods or services offered in the advertisement.
To announce / advertise about a thing or product to the public
Unconscious communicant and provide information about a product (can be goods, services, ideas, and so forth).
Seeks to generate a sense of self-love communicant for the advertised product by giving prefensi-prefensi.
Convince the conformity of the truth of the product so that they have a company to own or use the product.
From the consumer's point of view, the consumer becomes informed about the product, either price, specification, function, etc.
   3. Type Advertisement (Advertising)
Based on the type of media used, ads can be classified as follows:
1. Print Ads
Print ads are types of ads that are published using print media such as newspapers, magazines, tabloids, and so on. Based on space used in newspaper media, magazines, tabloids, ads known in 2 forms: Classified Ads and Column Ads
2. Advertorial Ads
Advertorial ads are a type of advertisement that is packaged like news.
3. Display Ads
Viewed from form, display ads are bigger than column ads. In this ad, larger images and posts are displayed.
4. Electronic advertising
Electronic ads are advertisements that are published in electronic media. Electronic ads can be classified into: radio ads, television ads, internet advertising, corporate advertising, public service ads.

4. Characteristics Advertisement (Advertising)
Advertisement ad have the following language characteristics:
  • The choice of words used stands out the information being emphasized
  • The choice of words used indicates the target
  • The choice of words used is interesting, precise, logical, and polite.
  • The choice of words used has suggestions for the audience.

5. Generic Structure Advertisement (Advertising)
Purpose (destination)
What is the purpose of the author to write ad text?
Name of product
It is about name and brand. What products, services or events to sell?
  User (user)
Who needs the product? Ares what products and services for?

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Interviews: 27 June 2017
Announcement made: 8 July 2017
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